The new programme gives make-up artists and students 30% off online orders and early access to launches
Kat Von D Beauty has launched its Pro Program, set up for student and established make-up artists.
The programme will give members a 30% discount on products bought on katvondbeauty.com, as well as access to pro-only products and early launches.
Members will also help support animal rights, as the brand will donate to animal rights charities, with Kat Von D herself selecting Mercy For Animals as the 2018 charity of choice.
She said: “I’ve learned so much from them (Mercy for Animals) about how awesome and important becoming vegan is—for the animals, for humanity, and for the planet!
“The delivery of the message is smart, informative, honest, direct, and easy to follow. It speaks not only to the vegan community, but more importantly, to the non-vegan world."
The first 5,000 members will be given a limited edition welcome box with exclusive merchandise and two full-size products: Tattoo Liner and Lock-It Concealer Crème.