Kat Von D to pull ‘Jeffree’ lipstick shade after fall-out

Tattoo artist and make-up entrepreneur claims Jeffree Star ‘stole’ artwork from her

Kat Von D has announced on Instagram that she is pulling the shade of liquid lipstick she named after singer-songwriter and make-up artist Jeffree Star.

Von D, 34, published a post on Instagram with an image of Jeffree Star, 30, with a ‘banned’ sign across his face. She said that after years of making excuses for Star’s “inappropriate” behaviour including the alleged promotion of drug abuse, racism and bullying, she could no longer “hold her tongue” after recent events.

She wrote: “I just would like to disassociate myself from him and his brand from this point on… And yes, with a heavy heart, I will be pulling the shade ‘Jeffree’ from my collection.”

After years of making excuses for, and rationalizing Jeffree's inappropriate behavior (including, promoting drug use, racism, and bullying) I can no longer hold my tongue after recent events. I know that over the years, many of you were introduced to Jeffree through me, and regardless if you chose to continue to follow him or not, I just would like to disassociate myself from him and his brand from this point on. I plan on posting a video explanation as to why I felt compelled to make such a statement. But for the time being, I simply want to apologize to anybody and everybody who has ever had to deal with any of his negativity. And yes, with a heavy heart, I will be pulling the shade "Jeffree" from my collection. Sending extra love to everyone out there. ❤️

A photo posted by Kat Von D (@thekatvond) on

Von D sells a shade of Everlasting Liquid Lipstick ($20) via Sephora and her own website katvondbeauty.com. The shade named ‘Jeffree’ is a hot pink; it is vegan and 100% cruelty-free. Von D plans to make all of her products vegan by the end of the year.

Jeffree Star also has his own range of cosmetics called Jeffree Star Cosmetics.

The situation escalated on Twitter, however, with Star posting a series of Tweets in response. One tweet read: “Kat and I texted a few days ago after 6 MONTHS of silence. She never supported me or my brand and got distant when I launched mine.”

Von D responded providing an insight into one of the reasons why she is distancing herself from Star and his brand. She tweeted claiming that Star retaliated after she asked him to pay for artwork he “stole”.

Von D said she would be releasing a video about why she has made this decision shortly.

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