Kat Von D has announced on Instagram that she is pulling the shade of liquid lipstick she named after singer-songwriter and make-up artist Jeffree Star.
Von D, 34, published a post on Instagram with an image of Jeffree Star, 30, with a ‘banned’ sign across his face. She said that after years of making excuses for Star’s “inappropriate” behaviour including the alleged promotion of drug abuse, racism and bullying, she could no longer “hold her tongue” after recent events.
She wrote: “I just would like to disassociate myself from him and his brand from this point on… And yes, with a heavy heart, I will be pulling the shade ‘Jeffree’ from my collection.”
Von D sells a shade of Everlasting Liquid Lipstick ($20) via Sephora and her own website katvondbeauty.com. The shade named ‘Jeffree’ is a hot pink; it is vegan and 100% cruelty-free. Von D plans to make all of her products vegan by the end of the year.
Jeffree Star also has his own range of cosmetics called Jeffree Star Cosmetics.
The situation escalated on Twitter, however, with Star posting a series of Tweets in response. One tweet read: “Kat and I texted a few days ago after 6 MONTHS of silence. She never supported me or my brand and got distant when I launched mine.”
Someone I haven't seen in over a year, wants to make a post about me. I'm yawning right now.....
— Jeffree Star (@JeffreeStar) July 19, 2016
Kat and I texted a few days ago after 6 MONTHS of silence. She never supported me or my brand and got distant when I launched mine.
— Jeffree Star (@JeffreeStar) July 19, 2016
This whole situation is sad and gross. I don't need to clap back or make a video about someone's post. It's getting trite.
— Jeffree Star (@JeffreeStar) July 19, 2016
Von D responded providing an insight into one of the reasons why she is distancing herself from Star and his brand. She tweeted claiming that Star retaliated after she asked him to pay for artwork he “stole”.
Von D said she would be releasing a video about why she has made this decision shortly.