US cosmetics company announces “aggressive” plans to expand in the US and enter new global markets
Katherine Cosmetics, a natural beauty products company, has gained investment from private investment and corporate development company Oxford Investment Group.
As a result, Katherine Cosmetics now plans to expand online and build its presence in the US and abroad.
The company is said to have been the first to launch a collection of make-up aimed at active women, fusing the fitness and make-up industries.
Katherine ‘Annie’ Finch, CEO and Founder of Katherine Cosmetics, said: “I am excited that due to recent equity investment in our company, we are planning to offer a broader array of our inspirational beauty brand product line which utilises only all-natural, never tested on animals, gluten and paraben free ingredients.
“In addition, we have aggressive plans to expand our online sales program as well as our presence in department, boutique and pop-up stores in the US and enter global markets through credible distributors.”
As a result of the investment, Oxford Investment Group’s Selwyn Isakow will join Katherine Cosmetics’ Board.
Isakow said: “We are impressed with Annie's 30 year career accomplishments in the beauty industry, her vision, her competitiveness, her drive and entrepreneurial spirit.”
He added: “We strongly identify with the Katherine Lifestyle make-up philosophy built on enabling all users to ‘feel confident… and pretty’. We applaud the company's ethos of regarding giving back to the community as the ultimate act of beauty."