Kerastase Paris launches Visions of Style campaign


Campaign features models Cameron Russell and Hye Park

Fashion models Cameron Russell and Hye Park are starring in a new campaign for Kerastase Paris, called Visions of Style.

The campaign aims to inspire and educate women across the world through a curated collection of ten iconic hair looks. The looks have been re-imagined and re-interpreted by hairstylist Luigi Murenu. The looks were styled by Fashion Stylist George Cortina. To create the hairstyles, Murenu used Kerastase’s Couture Styling collection, which launched in 2013.

Sign up for your free email newsletter

The aim of the collection is to help users create shape and hold without making hair look stiff or forced. Murenu said: “The modern woman is empowered and the hairstyle is an essential part of her identity. Some women opt for a signature style that forms an integral part of their persona, as much as a signature fragrance does. For others, they opt to have a changeable approach that fluctuates depending on the occasion.”