Kérastase has announced the launch of the worldwide first smart hairbrush.
The L'Oréal-owned company revealed news of the product earlier this month which will be released in autumn this year.
The app-connected Kérastase Hair Coach promises to reveal the quality of a user’s brushing technique as well as keep track of how often they comb their locks.
Consumers will feel a vibration from the product if they are brushing too hard, signalling them to change their routine, and the app will provide customised recommendations to help them take better care of their hair.
The AA battery-powered brush contains sensors which will collect data identifying movement patterns, detect whether the hair is dry or wet, and record any damage to the hair.
The information is then transferred to the app over wi-fi or bluetooth to the app.
Kérastase worked with Withings and L'Oréal to produce the brush which will be expected to retail for under $200.
