Kiehl’s has launched an exclusive digital campaign in France, encouraging consumers to ‘take five minutes for their skin’.
The L'Oréal-owned brand partnered with Brooklyn based illustrator Paul Windle to create the short film exploring the stresses of city life.
The mockumentary observes a woman in her everyday life with the tagline, ‘challenge the urban jungle, take five minutes for your skin.’
Available via YouTube and other social media channels, this is the first time the brand has created an animated film.
Windle and his recognisable brightly-coloured designs have been used in The New York Times, Google, Bloomberg and Nike.
He took to Instagram to celebrate the news. “Really stoked to see my campaign for @kiehlsfrance finally out in the world :)),” he said.
