Kiehl’s introduces first firming mask

By Becky Bargh | Published: 29-Mar-2018

The overnight mask contains sustainably-sourced ingredients and is designed for all skin types

US-based cosmetics brand Kiehl’s has released its first-ever firming mask.

The Ginger Leaf & Hibiscus Firming Mask (US$54) is formulated from sustainably-sourced extracts and has been designed for all skin types.

Extracts from the hibiscus flower are said to contain a high level of protein which can improve the appearance of dull and tired skin.

Meanwhile, the product also benefits female farmers from How Binh, Vietnam, where the ginger leaf is sourced from.

Kiehl’s provides the 14 women who collect the ginger leaves with education and new tools for safer, more efficient farming.

The brand recommends to use the product five times a week by massaging onto clean skin with an upward motion and leave on overnight.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like