Kiehl’s recognised as ‘brand to trust’ with Butterfly Mark


Premium natural skin care brand awarded the Butterfly Mark by Positive Luxury

Kiehl’s recognised as ‘brand to trust’ with Butterfly Mark

Premium natural skin care brand Kiehl’s has been awarded the Butterfly Mark – a 'trust mark' given to luxury brands that signals commitment to craftsmanship as well as care for the environment, suppliers and employees.

The mark was given to L'Oréal-owned Kiehl’s after it conducted a rigorous assessment process that took into account governance, social framework, environmental framework, philanthropy and innovation.

Other brands that have the Butterfly Mark are Acqua di Parma, benefit, BM beauty, Dr. Hauschka, Miller Harris, Neal’s Yard Remedies, Oskia and Weleda, among others.

Antny Rankin, General Manager of Kiehl’s UK and Ireland, said: “We take our responsibilities as an international beauty brand very seriously and we are delighted that we have been rewarded with the Butterfly Mark. We are committed to providing our customers with the highest quality products while ensuing we don’t harm the world we live in.”

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Meanwhile, Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, added: “We are thrilled to have Kiehl’s as the latest addition to Positive Luxury’s prestige community of trusted brands. Since 1851, Kiehl’s has been dedicated to offering its customers quality skin and haircare products based on cutting edge science and the highest quality ingredients. This, in conjunction with its pro-active and responsible approach to employees and suppliers welfare – better, eco-friendly packaging and commitment to renewable energy, make Kiehl’s a perfect example of positive living.”