Kingdom of Beauty delivers beauty fit for royals with new subscription box service

By Austyn King | Published: 15-Feb-2019

The regal-themed boxes will feature products from brands including L’Oréal, Max Factor and Dior

Beauty e-tailer Kingdom of Beauty has launched its debut beauty box service for men and women, delivering a variety of make-up, skin care and fragrance products direct to consumers' doors.

First launched in 2017, the company sells products from a range of high end beauty brands including L’Oréal, Max Factor, Elizabeth Arden and Dior, as well as emerging brands.

Now, customers can choose from three royal-themed tiers to receive a selection of beauty products monthly, including the Princess (£10 a month), Queen (£30) and Tiara (£50) boxes for women.

Meanwhile, men can select the Prince, King or Crown option for the same price to suit their grooming needs.

Each box contains at least four products, with a variety of full, sample and luxury-sized items, according to founder Amurjiet Kapoor.

Kapoor said: “Whether it's finding the perfect foundation match, nailing the top eyeliner trends or getting the right lipstick for your skin tone, you’re guaranteed to find new favourites in each box.”

Meanwhile, customers who subscribe to both the men's and women's boxes for six months will become 'Royal family members', and enjoy a range of exclusive benefits and promotions.

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