The British actor will appear in advertising material for the Italian brand from September, while a female face for The One is still under wraps
Kit Harington has been named as the new face of Dolce & Gabbana’s fragrance line The One for Men.
The 30-year-old British actor, best-known for his role as Jon Snow in Game of Thrones, will front advertising for the Italian brand starting in September.
Domenico Dolce and Stefano Gabbana said: “Kit Harington is exactly how we see the Dolce & Gabbana man: young, naturally charming, charismatic, with a personality rich in traits.
"There could be no other face for The One for Men. We are happy to have him joining the Dolce & Gabbana family.”
The One for Men is a spicy oriental fragrance with notes of tobacco and woods.
The brand hinted that a female face of The One is due to be revealed imminently.
Dolce & Gabbana’s fragrance licence was acquired by Shiseido in 2016, and the company has spoken out about its intentions to propel the brand to Top 10 status.