Kleenex secures eight US e-tail deals for cleansing wipes

The Kimberly-Clark tissue brand will roll-out its Facial Cleansing wipes on several websites

  • Facial Cleansing collection to be stocked by Amazon, Ulta, Walmart and Target online, among others

  • Parent company Kimberly-Clark performs well in US, despite suspending Venezuelan operations

  • Facial cleansing wipes are popular with time-poor consumers

Kleenex, a Kimberly-Clark tissue brand, is due to roll-out its Facial Cleansing collection to a number of US online retailers by September.

The Kleenex range will launch with e-tailers including amazon.com, target.com, walmart.com, CVS.com, walgreens.com, Fresh Direct, Peapod and ulta.com. Facial cleansing wipes are popular with time-poor consumers looking for a one-step make-up removal or cleaning option.

The range consists of moist Facial Cleansing Wipes, Water activated Exfoliating Cushions, mosit Eye Makeup Removers and Dry Cotton Soft Pads (all $9.99).

In Q2 2016, sales in the consumer tissue segment in North America increased 4% while volumes were up 6%.

Eniko Olah, Senior Brand Manager at Kleenex, said: “We’re excited to now offer our Facial Cleansing line in what is the fastest growing channel in the skin care category, and also where our consumer is already shopping.”

Kimberly-Clark announced the suspension of its Venezuelan business in July. Despite challenges in this region, the company continues to perform well in the US.

In Q2 2016, sales in the consumer tissue segment in North America increased 4% while volumes were up 6%, with mid-to-high single-digit increases in all product categories, led by facial tissue.

However, sales in developing and emerging markets decreased 8%, including a 9 point negative impact from currency rates, the company revealed.

Overall, the company made net sales of $4.6bn in Q2, down 1% compared with Q2 2015.

Chairman and CEO Thomas Falk said: "We delivered a good quarter of results in a challenging environment while we continue to execute our long-term global business plan strategies.

"In the second quarter, we achieved a 4% increase in sales volumes, with benefits from targeted growth initiatives and product innovations."

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