How the French hair care brand made it big without sacrificing its botanical principles
Like many French brands, Klorane was born in the pharmacy.
Pierre Fabre opened his first pharmacy in 1951 and created the first Klorane products in his dispensary.
He started creating shampoos using active plant ingredients, launching his Chamomile Shampoo and founding the Klorane brand in 1966.. . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business