Kosé develops powder-coated agent to reduce the appearance of laugh lines in foundations

According to the firm’s research, the new agent can be used in powder and liquid foundation formats and helped consumers appear up to four years younger

Japanese personal care giant Kosé Corporation has developed a new powder-coating technology for foundation products.

The company's aim was to develop a novel foundation formula that reduced the appearance of laugh lines, yet had a light feel and was applicable to all foundation bases.

Speaking at the 25th IFSCC conference in Milan, Italy, . . .

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