Kure Bazaar reveals new formula and SS18 colours

By Becky Bargh | Published: 5-Mar-2018

Nail polish brand created by Brazilian-born Italian model Kartika Luyet leads the market in eliminating the use of chemicals Benzophenone-1 and -3

Eco-friendly nail polish brand Kure Bazaar has unveiled a new 90% natural and 10-free formula.

The brand reformulated its polishes to deliver on-trend colours that do not compromise its natural credentials.

The new formula contains vitamin E and bamboo to strengthen and repair nails, and will be rolled-out across its 70-sku range of polishes.

The brand has also launched a new collection of colours for spring/summer: Rose Snow, Sunset and Cosmos.

Founder Kartika Luyet created the brand after she fell pregnant with her first son and became more conscious of the products she was using on her body.

Three years on the brand is well established within the market and is stocked at a number of high-end retailers including Selfridges and Fortum & Mason.

Two years ago the brand launched with 85% natural formulas, containing potatoes, wheat, cotton and corn.


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