Pure Beauty

Kylie Cosmetics is launching a Topshop pop-up

By Sarah Parsons | Published: 3-Nov-2017

The Kylie Jenner-owned brand will be launching two lip kits exclusively via the US stores

Kylie Cosmetics is taking another step into retail, this time via a pop-up partnership with Topshop US.

The Kylie Jenner-owned cult brand will be available to consumers in seven Topshop stores: Los Angeles, Las Vegas, New York, Chicago, Miami, Houston and Atlanta.

Just in time for the festive season, the Kylie Cosmetics pop-up will be open from 20 November to 20 December.

Jenner will introduce two lip kits with eight new lip shades exclusive to Topshop, along with her existing eye, face and lip products.

Previously, Jenner's make-up line was only available online and at Kylie Cosmetics pop-ups in New York and LA.

The 20-year-old entrepreneur has stated that a bricks-and-mortar flagship store is on the cards.

Earlier this year, it was revealed that Kylie Cosmetics is on-track to become a billion dollar brand by 2022 and its owner has no interest in selling the brand.

In an interview with CNBC, Jenner’s mother Kris Jenner, said: “I don’t think she sees herself stepping away from this brand for many years.

“She’s 20-years-old, she launched this a couple of years ago now, and it’s something she really wants to stay attached to for many years. She’s just really, like I said, scratched the surface.”

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