Kylie Jenner expands lip kits into full cosmetics range


Kylie Cosmetics launched as new Lip Kit by Kylie shades sell out

Kylie Jenner appears to be launching a full range of cosmetics following the success of her Lip Kit by Kylie product.

At the weekend, Jenner added three new shades to her range of Kylie Lip Kits for Valentine’s Day: Mary Jo K, Koko K and Posie K. All three new shades sold out shortly after going on sale, as well as the three existing shades which were restocked at the same time.

Within hours of the products selling out the name of the brand’s Instagram account – @lipkitbykylie – had changed to @kyliecosmetics. The brand’s website address has also changed to reflect the new name.

On its new website, the brand said: “After Kylie revealed the Kylie Lip Kit to the world, her fans wanted more. Kylie Cosmetics is Kylie Jenner’s new launchpad for sharing her best kept beauty secrets with her fans. Kylie is currently working in the Kylie Cosmetics Lab on a handful of new, top secret products she’s creating to help give you that perfect ‘Kylie look’. Stay tuned for more products coming soon!”

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On Instagram, Jenner has also promised greater stock levels in future. After the latest offering also sold out in hours she posted: “For now we will try our hardest to get more kits to you guys every week if not every other week.”