Kylie Jenner to lead creative efforts at Coty following acquisition

As Coty completes its majority acquisition of Kylie Jenner’s beauty business, the social media star and businesswoman will continue to drive creative efforts related to product and communications

Image: via Instagram @kyliejenner

Kylie Jenner, the reality star and social media influencer turned businesswoman, will lead creative efforts for her beauty brands under the mantle of Coty.

Yesterday Coty officially completed the 51% transaction in Jenner’s Kylie Cosmetics and Kylie Skin brands, a deal first announced in November 2019.

Going forwards, Jenner and her team will continue to spearhead creative efforts in terms of product and communications initiatives, Coty confirmed, making use of Jenner’s vast social media following.

To support Jenner, Coty has also announced the appointment of a new CEO of Kylie Cosmetics and Kylie Skin, Christoph Honnefelder, formerly of German beauty retailer Douglas.

“I’m excited to welcome Christoph to the team and look forward to the continued growth of Kylie Cosmetics and Kylie Skin,” said Jenner.

While Jenner will have creative control, Coty will shoulder overall responsibility for the portfolio’s development, drawing on its expertise in R&D, manufacturing and distribution.

Coty’s plans for Jenner’s brands include global expansion and entry into new beauty categories, with the vision of building the business into a “global powerhouse brand”.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies