The Kylie Truck will sell merchandise and cosmetics through a mobile shopping experience on the streets of LA
Just a week after rumours circulated that Kylie Jenner had trademarked the ‘Kylie Truck’, the 20-year-old businesswoman has taken to the road.
The pale pink truck made its first outing on 8 December to The Grove shopping mall in Los Angeles US.
Hundreds of customers queued up to buy products from the truck, including its famous lip kits.
The mobile shopping experience sells the brand’s beauty products as well as merchandise from the Kylie Jenner Shop including: pants, phone cases, lighters, gift wrapping paper, sock box sets, beanies, caps, and key rings.
The retro ice cream van also went to The Commons at Calabasas and Saks Fifth Avenue in Beverly Hills last week.
It is now due to be stationed at The Forum, Inglewood on 16 December and The Promenade at Westlake the following day.
More dates will be revealed on Kylie Cosmetics’ social media outlets.
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