LG gets daily dose of vitamin C

14-Nov-2013

The growing popularity of cosmetics made from natural ingredients has prompted many consumers to avoid the perceived risks that novel ingredients might bring.

Sign up for your free email newsletter

LG Household & Health Care, South Korea’s second largest cosmetics maker, hopes to bring the benefits of pure vitamin C to skin care in a novel format. Interest in vitamin C began some 20 years ago with a scientific paper showing that the vitamin could reduce UVB damage to the skin. However, pure vitamin C is easily destroyed by heat and light and difficult to stabilise in cosmetics. LG claims to have devised a way to use pure vitamin C by keeping the products at or below 5°C. At this temperature, the vitamin remains stable. The company also claims that the product helps remove wrinkles, improves skin elasticity and has a skin whitening effect. Its new Vitamin C Concentrate Serum is sold under the Frostine brand name, priced at South Korean Won (KRW) 50,000 for 25ml.

Companies