L’Occitane Group sells skin care brand Le Couvent Des Minimes

Plant-based skin care brand has been acquired by HLD Group and Didier Tabary, President of Filorga

L’Occitane Group has sold its niche skin care brand Le Couvent Des Minimes to HLD Group and Didier Tabary.

HLD is a group of entrepreneurs founded by Jean-Philippe Hecketsweiler, Jean-Bernard Lafonta and Philippe Donnet, while Didier Tabary is the President of Laboratories Filorga and Laboratoires SVR.

Le Couvent Des Minimes will now join the Filorga and Laboratoires SVR family. Tabary said: “Le Couvent des Minimes is a natural and authentic brand that complements the Filorga and SVR brands, which specialise in anti-ageing skincare and dermo-cosmetics.

“By bringing these brands together, we can also create commercial synergies, as they are sold via the same distribution channels.”

For L’Occitane Group, the sale will allow the company to focus on its core brands including L’Occitane en Provence, L’Occitane au Brésil, Melvita and Erborian.

Reinold Geiger, Chairman and CEO of the L’Occitane Group, said: “This transfer of ownership will enable us to focus the work of our teams and our marketing investments on our most important brands.”

Geiger added that HLD Group and Tabary’s expertise in selective distribution channels and pharmacies will allow Le Couvent des Minimes to develop in “the very best conditions”.

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