L’Occitane acquires 40% stake in colour brand LimeLight

Specialising in colour cosmetics, LimeLight retails online and through its ‘Beauty Guide’ representatives

L’Occitane International has made a minority investment in Limelight by Alcone in the US.

The French cosmetics company has acquired a 40% interest in the company’s make-up brand Limelight USA.

LimeLight USA predominantly sells colour cosmetics and skin care aimed at make-up artists and consumers via its website and a direct selling model relying on ‘Beauty Guide’ sales agents.

Beauty Guides can earn up to 35% sales commission, as well as . . .

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