L’Occitane International has made a minority investment in Limelight by Alcone in the US.
The French cosmetics company has acquired a 40% interest in the company’s make-up brand Limelight USA.
LimeLight USA predominantly sells colour cosmetics and skin care aimed at make-up artists and consumers via its website and a direct selling model relying on ‘Beauty Guide’ sales agents.
Beauty Guides can earn up to 35% sales commission, as well as