L’Occitane acquires 40% stake in colour brand LimeLight

Published: 19-May-2017

Specialising in colour cosmetics, LimeLight retails online and through its ‘Beauty Guide’ representatives

You need to be a subscriber to read this article.
Click here to find out more.

L’Occitane International has made a minority investment in Limelight by Alcone in the US.

The French cosmetics company has acquired a 40% interest in the company’s make-up brand Limelight USA.

LimeLight USA predominantly sells colour cosmetics and skin care aimed at make-up artists and consumers via its website and a direct selling model relying on ‘Beauty Guide’ sales agents.

Beauty Guides can earn up to 35% sales commission, as well as

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like