L’Occitane dedicates new shea butter balm to International Women’s Day

The luxury skin care brand’s new Solidarity Balm is celebrating the women of Burkina Faso, Africa

Luxury French skin care brand L’Occitane has introduced a new shea butter balm to celebrate International Women’s Day on 8 March.

The new Solidarity Balm (£5) is dedicated to the women from Burkina Faso in west Africa.

It works to nourish and protect skin all day and 100% of profits, after taxes and transport cost, will be donated to the L’Occitane foundation to support non-profit organisations that promote women’s leadership in the country.

The organisation focuses on four key areas including literature, microcredit, entrepreneurship and education for girls.

The product is now available across L’Occitane stores in the UK and via loccitance.co.uk.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here