L’Occitane ramps up London retail with sixteenth store opening

This is the luxury French brand’s sixteenth store to open in the UK capital, including its Regent Street flagship

Luxury French skin care brand L’Occitane has opened the doors to a new boutique in London’s Westfield White City, UK.

The £1.6bn development opened in the capital’s coveted Hammersmith and Fulham area eleven years ago and stocks a range of beauty brands from Aesop to Kiehl’s.

Inside, the store will sport the brands signature sun yellow colour, meanwhile L’Occitane artisans will offer hand and arm massages to browsing customers.

Consumers will also be offered a complimentary glass of champagne as they shop.

This is the sixteenth store to open in the UK’s capital, alongside the brand’s Regent Street flagship.

Olivier Baussan founded the brand in France’s Provence region in 1976 and today it has a presence in more than 50 countries across six continents.

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