L’Occitane to debut new Australian flagship store

The beauty brand will work with New York-based creative agency School House to design the new space

School House has helped to design L'Occitane's stores in New York and Toronto

L’Occitane is due to open a new flagship store in Melbourne, Australia, at heritage shopping arcade Block Arcade in October.

The French beauty brand has hired creative brand agency School House to incorporate the historical and cultural heritage of both the brand and its new location through the store’s design features, including the preservation of the Singer mural, considered a store relic.

General and Country Manager for L’Occitane, David McConnachie, said: “We truly value the partnership we’ve been able to cultivate and grow with School House through our last two projects together.

“We are eager to begin work on this project and cannot wait until we can bring the rich culture and beauty of Provence to Melbourne and the Block Arcade.”

The New York-based agency previously designed the luxury brand’s New York City flagship and its Yorkdale Shopping Centre store in Toronto, Canada.

Its founder Christopher Skinner added: “We’re thrilled to partner with L’Occitane to design a third flagship store.

“Our partnership together has been sitting across from each other in order to understand and fully immerse ourselves with their business and provide ongoing support.”

He continued: “We look forward to implementing our unique approach to this project that allows us to mine for the brand’s rich heritage to create environmental and behavioural elements in a fully immersive retail experience.”

The company has previously partnered with beauty brands Cover FX, Dr. Dennis Gross Skincare and Ouai Haircare.

Today it offers digital campaign content to brands, creative direction, culture engagement as well as design development.

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