L’Occitane unveils first 100% sustainable plastic packaging initiative with Loop Industries
New partnership will see L’Occitane use entirely recycled and recyclable plastic for its packaging
French beauty and wellbeing brand L’Occitane has announced a major initiative in its sustainability commitment by signing a multi-year supply agreement with Loop Industries to replace all its plastic packaging with a 100% sustainable PET alternative.
The agreement will see L’Occitane incorporate Loop’s branded 100% sustainable PET plastic into its plastic packaging and increase its current recycled plastic content from 30% to 100%.