L’Occitane’s accelerator group Obratori among investors to back sustainable start-up Paper Cosmetics

Founded by beauty entrepreneur Daniel Roescheisen, Paper Cosmetics uses biodegradable packaging to help consumers cut back on their bathroom waste

Sustainable beauty start-up Paper Cosmetics has completed its first round of investment funding with backing from L’Occitane’s accelerator group Obratori.

The innovation hub, established in 2018, supports projects in the wellness and cosmetics space, as well as the digitalisation of solutions for retail.

Selected brands will benefit from support programmes and internal sources to develop their brand from experts and mentors.

“We support innovative projects, which demonstrates our strong belief in sustainable and innovative solutions,” siad Obratori’s co-Managing Director Amaury Godron.

“Obratori supports entrepreneurship with the same values as put forward by L’Occitane Group.

“Creators of innovative products forge a bond of trust between cosmetics manufacturers and end consumers.”

Godron’s co-Managing Director Ingo Dauer added: “For Obratori, this is the first foreign start-up investment.

“Pushing for more sustainable consumption and ensuring products of quality are obvious to us.

“Paper Cosmetics is answering a clear customer demand.”

The brainchild of Daniel Roescheisen, Paper Cosmetics entered the beauty space in 2020 with the intention of making bathroom products more sustainable.

Housed in biodegradable paper packaging, the four unisex formulas are said to be blended with natural ingredients that are marketed as silicone and paraben-free.

Made in the US, customers can join Paper’s subscription service and the brand will plant a tree in the buyer’s name.

Despite being at the helm of a fledgling beauty brand, Roescheisen is no newbie on the beauty scene having co-founded nail brand NCLA, which bagged a collaboration with Beyoncé.

The founder of skin care brand Philosophy, Cristina Carlino, has also shown her support for the brand in the round of funding.

“We are excited and humbled to become partners with such a strong investment team,” said the beauty entrepreneur.

“It means a lot that Obratori and Cristina Carlino believe in us and the future of the brand.

“It also clearly shows the direction our bathrooms of the future will go where single-use plastics have no future.

“We are pushing for change in a fun way with products that work for us and our future.”

Roescheisen said he will use the funding to support growth of Paper Cosmetics’ DTC business and expand its market value.

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