L’Oréal is renewing its commitment to giving cancer patients in France greater access to beauty and wellness therapies.
Through the L’Oréal Foundation, the beauty giant aims to professionalise the discipline of offering individual or group workshops in hospitals or dedicated centres to those with cancer.
In 2017, L’Oréal conducted a study that revealed the positive physical and psychological impact of learning useful beauty techniques to manage the effects of cancer treatment, as well as experiencing relaxing treatments.
The study also showed that one in four patients do not know that beauty and wellness therapies exist, while it was estimated that less than 5% of people had access to them – a figure L’Oréal wants to change.
Alexandra Palt, Executive Vice President of the L’Oréal Foundation, said: “Considered as a real life-giving force by these patients, whose bodies are attacked by the illness, the treatments or surgery, beauty and wellness therapies help patients to face the side effects of treatments and the upset caused to their self-image.
L’Oréal has been working with hospital facilities such as Unicancer and the Rose Association to expand the network of services available.
Last year 48 cancer facilities offered free beauty and wellness therapy services, helping 13,500 people.
Pascale Flamant, General Delegate of Unicancer, added: “Our ambition, together with the L’Oréal Foundation, is to improve access to beauty and wellness therapy within our Comprehensive Cancer Centers.
“Today, only 8-10% of patients have been able to access them.
“Through this partnership, we hope that 30% will benefit from them in the future, three times more than today.”
