Nikolaj Coster-Waldau, also known as Jaime Lannister, the King Slayer is already a goodwill ambassador for the United Nations Development programme
Game of Thrones star Nikolaj Coster-Waldau has been named as L’Oréal Men Expert’s latest global spokesperson.
The Danish-born actor has been channeling his fame to campaign for gender equality and climate change.
With L’Oréal, Coster-Waldau will take on the brand’s mission to create a positive impact and raise awareness of issues through the medium of male grooming.
“I’m absolutely onboard with Men Expert’s ethos of being the best man you can be, at any age,” said the star.
“Their goal to have a positive influence on men’s daily lives, through grooming expertise, philanthropy and everything they support as a brand, speaks to me and the projects I take on personally.
“Its a great honour and challenge, to stand for men to keep aiming for their best, through the years.”
L’Oréal Paris Global Brand President Pierre-Emmanuel Angeloglou added: “We’re thrilled to welcome an actor of talent and a man of integrity to Men Expert, the brand making skin care innovation for our everyday heroes.”