The wash-out hair dye brand comes in 13 shades from lilac to turquoise to orange
Consumers have taken to social media to slam L’Oréal trend-led hair care brand Colorista for staining their tresses green.
The £6.99 semi-permanent pastel hair colour is said to wash-out in one to two weeks, however disgruntled users have shared their disappointment via Twitter and Amazon.
Twitter consumer Lydia wrote: “L’Oréal Colorista hair dye in purple turned my hair GREEN. I’ve been using semi perm. hair dyes for years, THIS IS THE WORSE THING EVER.”
“Never use L’Oréal Colorista washout, put the blue one in my hair in Feb. came out green never washed out and now bleach won’t take it out,” wrote fellow Twitter user Kayleigh.
L’Oréal Colorista hair dye in purple turned my hair GREEN. I’ve been using semi perm. hair dyes for years, THIS IS THE WORSE THING EVER 😡— lydia (@majesticlydia) October 27, 2017
Never use l'oreal colorista washout put the blue one in my hair in Feb,came out green never washed out and now bleach won't take it out🙃— kayleigh (@KaylosWorld) June 20, 2017
Similarly, consumers who bought L’Oréal Colorista via Amazon shared their negative experiences.
British newspaper Metro also slammed the hair dye with a first-person news story detailing L’Oréal Colorista’s unexpected results.
“I used the lilac dye after previously getting my hair bleached and loved the result. The patches of mouldy green which stayed behind though… Not so much the look I was going for,” Jen Mill wrote for the Metro.
A spokesperson from L’Oréal Paris told Cosmetics Business: “The Colorista brand offers a new approach to delivering a range of colour effects to the hair – from cool pastel shades to super bright hair colours.
“As with all hair colour products, the end-result will vary from individual to individual based different factors, including application techniques, hair condition and hair colour history.
“ L’Oréal Paris takes all feedback from our consumers very seriously. We will investigate this matter further and will take the appropriate decisions regarding the particular shades.”