L'Oreal Paris launches #POWERON


L'Oreal Paris Advanced Haircare has launched its #POWERON campaign

L'Oreal Paris Advanced Haircare has launched its #POWERON campaign, a multi-channel women's empowerment initiative that includes social media conversations across platforms, events in the US, and an opportunity to win ‘Power Time’ with spokesmodel Karlie Kloss.

To kick off the campaign, L'Oreal Paris spokesmodels and celebrity brand hair experts will take to social media to share their own powerful hair moments, describing and showing how they feel when their hair is ‘on’ with the hashtag #POWERON.

Women everywhere can take part in the conversation, sharing their powerful hair moments by uploading photos, quotes or images to Facebook, Twitter, and Instagram tagging @LOrealParisUSA and #POWERON.

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