L'Oréal Paris takes over Champs-Élysées for a star-studded catwalk

By Sarah Parsons 2-Oct-2017

To showcase the latest SS18 beauty trends, the make-up giant gathered its ambassadors for the A-list Le Défilé L’Oréal Paris event

To mark its partnership with Paris Fashion Week (26 September - 2 October), L'Oréal took over the Champs-Élysées for a ‘once in a lifetime’ event.

Showcasing the latest beauty and hair trends, the cosmetics giant’s unprecedented event featured 60 looks created by L’Oréal Paris Global Beauty Director Val Garland and designated hair expert Stéphane Lancien.

Brand ambassadors took centre stage including Helen Mirren, Cheryl, Jane Fonda and Doutzen Kroes and Soo Joo Park.

More than 645 VIP guests attended the Le Défilé L’Oréal Paris event, where they were also given a masterclass from the brand to learn how to recreate the catwalk looks.

Left to right: Soo Joo Park, Helen Mirren, Doutzen Kroes

The beauty giant hosted pop-up hair and make-up stations around the Champs-Élysées, allowing passers-by to test beauty products. Meanwhile the brand’s social channels also live streamed content.

L'Oréal Paris Global Brand President, Pierre-Emmanuel Angeloglou, said: "This is a celebration of Paris, the heart of our brand, and the fashion-beauty synergy that drives creativity forward in this city.

"Le Défilé L’Oréal Paris is truly open to all and we are proud to cast models and spokespersons from all around the world and from diverse backgrounds to represent beauty for everyone."

Highlights from Le Défilé L’Oréal Paris:

The main catwalk

L'Oréal Paris Ambassador Cheryl

L'Oréal Paris Ambassador Barbara Palvin

Model Grace Bol

L’Oréal Paris Global Beauty Director Val Garland

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L'Oréal Paris Global Brand President Pierre-Emmanuel Angeloglou