L’Oreal app plays with colour

New Facebook app dedicated to its ammonia - free hair colour brand Inoa

L'Oréal Professionnel has unveiled a Facebook app dedicated to its ammonia - free hair colour brand Inoa. The Inoa Colour App enables potential users to test out a hair colour in the virtual world before committing in real life.

The app, which has the tagline ‘Blonde, brunette or redhead – see which Inoa shades suit you’, was developed and is powered by Wunderman, part of Young & Rubicam and is licensed to L’Oréal.

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