L’Oréal appoints Asmita Dubey as new Chief Digital Officer

Dubey succeeds Lubomira Rochet, who has stepped down from the role after seven years growing the maker of L’Oréal Paris, Maybelline and Lancôme's digital platform

Asmita Dubey (left) will take over from Lubomira Rochet

L’Oréal has appointed Asmita Dubey as its new Chief Digital Officer to lead the beauty giant's ongoing digital transformation, effective immediately.

She is credited with spearheading the company's digital marketing campaigns and strengthening its footprint in China in her former role as Chief Marketing Officer for China and Asia Pacific, establishing business partnerships with Chinese e-commerce giants Alibaba and Tencent.

Now, she will lead L’Oréal's second phase of its transformation to becoming a digital-first company, working on services to further connect with consumers and drive online and offline interaction.

Commenting on Dubey's appointment, Nicolas Hieronimus, L’Oréal, Deputy Chief Executive Officer, said: “Asmita is a real expert in her field and is a true strategic thinker, with a unique ability to simplify within complexity.

“With her long-term experience in digital marketing, trend-spotting and consumer centricity, she is the perfect choice to build the next big phase of our digital transformation.

Under her leadership, we will continue to evolve L’Oréal’s marketing model, adopt new tech- and data-driven solutions, such as artificial intelligence and zero-party data, and accelerate emerging business models such as social commerce.”

Prior to joining L’Oréal in 2013, Dubey began her career in the Indian advertising sector with positions at marketing companies Starcom and Universal McCann, and went on to become Managing Director at Mindshare Shanghai, where she is said to have activated successful campaigns for leading consumer goods companies.

She succeeds Lubomira Rochet as L’Oréal's Chief Digital Officer, who has stepped down from her role after seven years to pursue other opportunities outside of the company and join investment firm JAB Holdings as partner.

Jean-Paul Agon, Chairman and Chief Executive Officer of L’Oréal, added: “Over the past seven years, Lubomira has transformed our approach to digital, which is now fully embedded across all of our divisions, brands and countries.

“Thanks to her leadership, millions of consumers around the world can now try on make-up, select hair colour and conduct skin diagnostics – at their leisure and wherever they are.

“We would like to warmly thank Lubomira and wish her every success for the next step in her professional career.”

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