The announcement comes as a number of other major beauty companies u-turn on their terminology
L'Oreal Paris introduces an interactive kiosk into the New York City Subway station, demonstrated by model Coco Rocha
Beauty giant L’Oréal has said it will remove words such as ‘white/whitening’ from its skin care products.
In a statement to Cosmetics Business the 110-year-old brand said it would also ditch phrases that include ‘fair/fairness’ and ‘light/lightening’.
Neutrogena Fine Fairness, available in Asia and the Middle East, and Clean & Clear Fairness, sold in India, have now been discontinued.
However, consumers have called for the brand to be banned altogether in a petition addressed to Unilever’s CEO Alan Jope, which has amassed more than 13,000 signatures.
This is due to the commonly used illegal toxic bleaching agent hydroquinone, which is still available to buy in many African countries.