L’Oréal lands ModiFace in travel retail arena

In partnership with Lotte Duty Free Online, customers will be able to virtually try-on products from L’Oréal’s brand roster, including Urban Decay and Lancôme

L’Oréal Travel Retail Asia Pacific has landed a retail deal with Lotte Duty Free Online to launch its ModiFace’s augmented reality technology online.

Via the site, lottedfs.com/kr, customers will be able to discover products from L’Oréal’s brand roster, including Lancôme, Giorgio Armani, L’Oréal Paris and Urban Decay.

The tie-up is said to be part of L’Oréal’s digital acceleration strategy.

“L’Oréal Travel Retail Asia Pacific and Lotte Duty Free share the same vision that online augmented reality is becoming key throughout travellers’ journey of product discovery and purchase,” said L’Oréal Travel Retail Asia Pacific’s Managing Director Emmanuel Goulin.

“Our launch of ModiFace make-up virtual try-on further expands our expertise in beauty tech and I look forward to revolutionising the travel retail industry with the AR-enabled future we are creating today.”

L’Oréal acquired the Canadian tech company in 2018, for an undisclosed amount.

This became a key milestone in the acceleration of the firm’s digital strategy for its brands.

Lotte’s CEO Kap Lee added: “This deepened collaboration with L’Oréal Travel Retail Asia Pacific is extremely relevant for us, as it will allow AR experiences to be used by millions of travellers around the world.

“This world class technology reinvents a traveller’s shopping journey, helping them discover, try and choose beauty products with groundbreaking and innovative services.”

Since its acquisition, ModiFace has teamed up with A.S. Watson, Macy’s, Garnier, Amazon and Facebook.

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