L’Oréal launches ‘transparent’ product information site

New portal invites consumers to view all ingredients and product compositions

L’Oreal has launched an information portal named ‘At the heart of our products’, which enables consumers to look at the ingredients and composition of the company’s products, with a focus on ingredients including parabens, palm oil, sunscreens, silicones and mineral oils.

The platform is attached to the L’Oréal site and  is in both French and English. 

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