L’Oréal launches ‘transparent’ product information site

Published: 1-Jul-2019

New portal invites consumers to view all ingredients and product compositions

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L’Oreal has launched an information portal named ‘At the heart of our products’, which enables consumers to look at the ingredients and composition of the company’s products, with a focus on ingredients including parabens, palm oil, sunscreens, silicones and mineral oils.

The platform is attached to the L’Oréal site and  is in both French and English. 

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