L’Oréal opens Madrid store

The French cosmetics giant opens first southern European stand-alone store in the Spanish capital

L’Oréal Paris has opened its first southern European store in Madrid. The store, which is L’Oréal Paris’s third global stand-alone, is located on Fuencarral Street and spans 100sqm.

According to Inés Caldeira, CEO of L’Oréal Paris in Spain: “[The store] features all of the brand’s beauty categories, although make-up represents 70% of the products, in line with our research finding that Spanish women spent €800m on make-up last year. A total of 115 million units were sold at an average price of around €7.”

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