L'Oréal restructures executive committee

Published: 22-Sep-2010
Body Care Colour Cosmetics Fragrance Hair Care Male Grooming Skin Care Finance Sun Care

New department for marketing strategy responds to rapidly changing market


Jean-Paul Agon, L'Oréal's director general, has announced three key changes to the group's executive committee to take effect from 1 January 2011.

A department for marketing strategy is being established under Marc Menesguen, Nicolas Hieronimus is named to take over as head of the luxury products division and An Verhulst-Santos is to take over as head of the professional products division.

The creation of a department for marketing strategy is a response to a rapidly changing market. The department will anticipate and grasp market trends as well as be responsible for analysis of consumers' needs, the creation of publicity, digital communication and distribution. Since 2004 Menesguen has been head of the luxury products division and will be succeeded in this role by Hieronimus. He will in turn be succeeded as head of the professional products division by Verhulst-Santos.

  • Companies:
  • L'Oreal
See more

You may also like

Skin Care

Exclusive: CeraVe hits the road with ‘myth-busting’ skin care tour

Read more
The CeraVe High University Roadshow will visit ten UK universities to debunk the biggest myths surrounding treating acne-prone skin

Trending Articles

  1. J&J and Kenvue ordered to pay $45 million in talcum powder lawsuit J&J ended all global sales of its talc-based baby powder in 2022, marking the end of a 100 year era for its signature product
  2. THG revenue growth boosted by beauty's 'standout performance' The increased revenues reported in Q1 builds on THG’s return to growth in the final quarter of 2023
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Why comedy is taking over male grooming ads in 2024 Gloriously silly advertising is back. Cosmetics Business finds out why brands are putting the humour back into male grooming campaigns
  4. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

Skin Care

Exclusive: CeraVe hits the road with ‘myth-busting’ skin care tour

The CeraVe High University Roadshow will visit ten UK universities to debunk the biggest myths surrounding treating acne-prone skin
Finance

L’Oréal’s sales soar thanks to dermatological beauty​​ and mass make-up

The French beauty giant reported revenue of €11.24bn for the quarter, driven by increasing consumer demand for dermatological beauty and mass make-up
Finance

L’Oréal USA promotes Silvia Galfo to President of Luxe Division

Galfo, previously Chief Growth Officer of the beauty group’s US subsidiary, will replace Megan Grant
Skin Care

CeraVe builds on Super Bowl hype with fake rom-com trailer

The campaign follows on from a guerilla marketing stunt and Super Bowl advert starring Canadian film star Michael Cera
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The make-up trends Gen Z are searching for on Pinterest

Tom Spratt, Pinterest UK's Head of Beauty, on the make-up looks inspiring Gen Z and how brands can win them over with AI
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Exclusive: YSL Beauty’s big play to dominate luxury make-up

YSL Beauty’s International GM Stephan Bezy reveals how the L’Oréal-licensed company is set to significantly increase its share in the luxury make-up market
Ingredients

L’Oréal unveils groundbreaking molecule for localised pigmentation issues

Melasyl is the key active ingredient in newly-launched La Roche Posay products and will roll out to L’Oréal Paris and Vichy
Subscribe now