Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure
This month the focus is on colour cosmetics: make-up for the lips, eyes and face. It is always interesting to see the way in which brands develop their image using ‘cult’ products through a combination of advertising and PR. . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business