L'Oréal secures most PR for colour cosmetics

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

This month the focus is on colour cosmetics: make-up for the lips, eyes and face. It is always interesting to see the way in which brands develop their image using ‘cult’ products through a combination of advertising and PR. . . .

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