L'Oréal secures most PR for colour cosmetics

Published: 10-Nov-2014 Featured companies: mmi by CARMA
Colour Cosmetics

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

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This month the focus is on colour cosmetics: make-up for the lips, eyes and face. It is always interesting to see the way in which brands develop their image using ‘cult’ products through a combination of advertising and PR.

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