Beauty giant buys niche perfume house for undisclosed sum
L’Oréal has signed an agreement to purchase niche perfumer Atelier Cologne for an undisclosed sum.
Atelier Cologne was launched in 2009 by Sylvie Ganter and Christophe Cervasel. Its products are currently sold across 40 countries in around 800 stores including prestigious perfumeries. The company also has six stand-alone stores.
Ganter and Cervasel said: “Our encounter and love story led to the creation of Atelier Cologne. Today, another dream comes true as we join the L’Oréal Group with a shared ambition to reach new heights keeping the entrepreneurial spirit of our Maison. We are delighted to benefit from the Group’s retail and digital expertise and L’Oréal Luxe’s olfactory expertise to make the brand even more successful.”
Nicolas Hieronimus, President of L’Oréal Selective Divisions, added: “Alternative perfume is currently a high-growth segment. We are delighted to welcome the perfume house Atelier Cologne within L’Oréal Luxe. Thanks to its expertise in niche perfumery, this brand will perfectly complement the L’Oréal Luxe’s brand portfolio which includes exclusive perfume collections from its biggest brands: Armani Privé, Le Vestiaire des parfume by Yves Saint Laurent, Maison Lancôme, Replica by Maison Margiela as well as the Ralph Lauren Collection.”