L’Oréal withdraws Decléor from the US to focus on Europe

Published: 28-Jun-2017
Skin Care Finance

The company will instead focus the skin care and spa brand on its strongest markets

You need to be a subscriber to read this article.
Click here to find out more.

L’Oréal has decided to withdraw its Decléor professional skin care brand from the US market.

The company told Cosmetics Business it had decided to cease the commercialisation of its products in the US and instead focus on

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • L'Oreal
See more

You may also like

Skin Care

Exclusive: CeraVe hits the road with ‘myth-busting’ skin care tour

Read more
The CeraVe High University Roadshow will visit ten UK universities to debunk the biggest myths surrounding treating acne-prone skin

Trending Articles

  1. Cosmetics Business Picks: 7 beauty launches to pick up this week Cosmetics Business takes a look at seven beauty launches that have caught our eye this week, including a look at Weleda’s new Firming Face Care range
  2. Beiersdorf Q1 sales top €2.6 billion as Nivea drives growth Beiersdorf’s derm brands Eucerin and Aquaphor also reported double digit growth during the quarter
  3. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters
  4. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands

Upcoming event

Pure Beauty Global Awards 2024

23 May | London, United Kingdom See all

You may also like

Skin Care

Exclusive: CeraVe hits the road with ‘myth-busting’ skin care tour

The CeraVe High University Roadshow will visit ten UK universities to debunk the biggest myths surrounding treating acne-prone skin
Finance

L’Oréal’s sales soar thanks to dermatological beauty​​ and mass make-up

The French beauty giant reported revenue of €11.24bn for the quarter, driven by increasing consumer demand for dermatological beauty and mass make-up
Finance

L’Oréal USA promotes Silvia Galfo to President of Luxe Division

Galfo, previously Chief Growth Officer of the beauty group’s US subsidiary, will replace Megan Grant
Skin Care

CeraVe builds on Super Bowl hype with fake rom-com trailer

The campaign follows on from a guerilla marketing stunt and Super Bowl advert starring Canadian film star Michael Cera
Ingredients

L’Oréal unveils groundbreaking molecule for localised pigmentation issues

Melasyl is the key active ingredient in newly-launched La Roche Posay products and will roll out to L’Oréal Paris and Vichy
Sustainability

L’Oréal and Kao Corporation among world’s most ethical companies

Three beauty giants have been honoured in The Ethisphere Institute’s 2024 World’s Most Ethical Companies list
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

L’Oréal’s strategy to welcome Aēsop to the 'billionaire brand club'

Cyril Chapuy, President of L’Oréal’s Luxe Division, will grow the luxury body care brand’s retail presence in Asia to take it to the next level
Subscribe now