LVMH announces 25% revenue increase
First quarter totals €6.6bn
LVMH has recorded a 25% increase in first quarter 2012 revenue totaling €6.6bn, of which 14% was organic revenue growth compared to the same period in 2011.
In perfumes and cosmetics specifically, a revenue increase of 12% and an organic growth of 9% was recorded in Q1. LVMH puts this down to a number of factors including the continuing success of Christian Dior’s perfumes J’Adore, Miss Dior and Dior Homme; the growth of Dior Prestige and Dior Addict; the launch of Guerlain’s new perfume La Petite Robe Noire; the worldwide success of Orchidée Impériale; and the new marketing campaign for Givenchy’s Very Irresistible. It also noted that Benefit and Make Up For Ever recorded “remarkable growth”.
Acknowledging the economic crisis in Europe, LVMH aims to focus its efforts on developing its brands, maintaining a strict control over costs and targeting its investments on the quality, excellence and innovation of its products and their distribution.
