LVMH launches website to protect models from work exploitation was created by LVMH and Kering on the back of the charter on the working relations for models and their well-being

© Parfums Christian Dior / ARR

LVMH and Kering have launched a website that provides models wih professional advice about their mental health and wellbeing.

The website builds on the charter the luxury groups created in September, a pledge to improve the working conditions of models and protect employees aged under 16.

We Care For Models aims to empower models by providing tailored advice about stress management, eating disorders and legal guidance.

According to LVMH, the launch aims to inspire change in the creative industries through empowerment, transparency and emancipation.

“As Chairman and CEO of a maison, I have a responsibility to ensure the best working environment for our staff and the people who work with us,” said Pietro Beccario, CEO of Christian Dior Couture.

“I am convinced that the charter on the well-being of models will have a positive impact on the entire fashion industry.” website