LVMH posts 14% sales increase


Selective sales looking strong in Q1

The LVMH luxury products group has posted a 14% rise in sales for first quarter 2011 to €5.2bn, boosted by improved business momentum in the Asian, US and European markets. Sales of perfumes and cosmetics rose 9% to €803m. Organic growth in the sector was 11%.

Dior reported an excellent quarter based on growth across its flagship ranges. The Dior Addict lipstick enjoyed a successful launch as did the new Miss Dior perfume. Rapid growth came from Guerlain\'s Shalimar perfume and from the Orchidee Imperiale skin care range while Play for Her fuelled Givenchy\'s growth. Despite the serious problems in Japan, the market has remained the second largest for the LVMH group worldwide and last year accounted for 9% of Dior and Ruinart sales.

The selective distribution arms of the group – Sephora and DFS – also returned strong performances in the first quarter with sales up 20%, helped by high levels of Asian tourism.