Pure Beauty

LVMH pushes ahead with Cha Ling expansion plans

Published: 25-Jan-2016

The Franco-Chinese sustainable skin care brand is inspired by pu'er tea

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LVMH has put its resources behind new Franco-Chinese sustainable skin care brand Cha Ling L’esprit du Thé.

The brand first launched in French department store Le Bon Marché on 14 January, before opening its first standalone in Hong Kong at the end of last month. Now, the cosmetics giant has announced plans to open another store in Shanghai in early 2017.

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