L Catterton invests in probiotic skin care brand TULA

Private equity firm already behind brands including Elemis, Bliss, Mandara Spa and Cover FX

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TULA appealed to us because it is the first premium beauty brand to leverage probiotics across its entire product line.

L Catterton, the private equity firm created by LVMH, Groupe Arnault and Catterton, has invested in probiotic skin care brand TULA.

While financial details were not disclosed, the capital investment will be used to propel the US-brand’s growth via marketing and product development.

TULA, which launched first exclusively on QVC, creates products formulated with its patented Probiotic Technology.

Meaning ‘balance’ in Sanskrit, TULA’s products are designed to improve the overall health and appearance of skin by restoring and supporting the skin’s microbiome.

Jon Owsley, Co-Managing Partner, L Catterton Growth Fund, said: "TULA appealed to us because it is the first premium beauty brand to leverage probiotics across its entire product line.

“We see a tremendous opportunity to accelerate TULA's growth by capitalising on its innovative formulations, strong relationship with QVC, distinctive and digital-first positioning, and talented management team.”

Dr Roshini Raj, a board-certified gastroenterologist and internist, co-founded the brand with Ken Landis, also Co-Founder of Bobbi Brown, and Dan Reich, a tech entrepreneur.

Julia Straus, Chief Executive Officer of TULA, added: “L Catterton brings deep knowledge of the consumer space and an unparalleled track record helping boutique beauty brands thrive and grow.”

In the US, TULA is now stocked in SpaceNK and continues to be sold via QVC’s multi-platform retail model, as well as online.

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