L'Oréal will use Sitecore's technology and unique approach to change the way its customers experience beauty online. "As the leader in customer experience management, it was a natural move from our existing in-house platform to Sitecore's enterprise-class experience platform. With Sitecore, we can deliver compelling, personalised and immersive digital experiences for our customers globally," said Jean-Christophe Sautory, Chief Information Officer, L'Oréal. "Sitecore's experience platform provides a robust and scalable central framework for all our brands, regions and countries."
L'Oréal selected Sitecore's experience platform, as well as its Foundry and Azure cloud offering, to quickly build and deliver unique, connected, digital beauty experiences, scaling across all regions and languages. With Sitecore, L'Oréal will leverage customer insights in real-time to deliver dynamic, compelling content through all marketing channels. With Sitecore's partner network, L'Oréal will build a central enterprise framework for customer experience management across its brand's websites. This will create significant efficiencies by facilitating the re-use of website components across the brand and accelerate time to market.
