La Biosthetique expands into male grooming with Homme range

The men's skin and hair collection is designed to simplify cosmetic products

French cosmetics brand La Biosthetique has broken into men’s grooming with Homme (RRP from £14).

From the Hair & Scalp Tonic (pictured) to Hair Beard Body Wash to Styling Gel and After Shave Face, Beard & Care, the line is designed to streamline skin and hair care products into everyday essentials.

Magnesium, zinc, copper and algae are at the heart of the formula, thanks to their reputation as hydrating and soothing ingredients.

“A mineral complex activates the cell energy cycle and thus supplies the skins cells with oxygen so that their energy supply, ATP synthesis in the mitochondria, is optimised”, said Volker Hell, Skin Product Development and Quality Assurance Manager at La Biosthétique.



Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies