La Roche-Posay launches Lipikar Stick AP+


La Roche Posay Lipikar Stick AP+ gives instant soothing relief to atopic and eczema-prone skin.

The stick (£13) is pocket size so it can be used as an alternative to inflammatory treatments and to stop customers scratching.

The brand says rubbing the stick will satisfy the urge to scratch.

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Key ingredients include shea butter, madecassoside and zinc gluconate to help break the itch-scratch cycle.