La Roche-Posay raises skin cancer awareness in Chile

Consumers are invited to be a 'skin checker' via interactive online platforms

La Roche-Posay has held its seventh consecutive skin cancer awareness campaign in Santiago, Chile, called My Skin Check 2016. The initiative shared information on prevention and detection of skin cancers to commuters in the Santiago metro system from a stand strategically located in one of the busiest stations.

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